mayor, we welcome your courage to put your name on the ballot

San Francisco Mayor Gavin Newsom’s announcement for Governor was only a matter of when, not if.  CCWC has been following the lead up to today through all the town halls, press releases, blogs and chatter regarding the mayor’s candidacy and we are open to supporting him.  We will not declare our support for any candidate until the field is complete and a thorough debate has been aired.

We wish the mayor and all candidates good luck.

In the meantime, there are  unchanging issues the mayor must face to win the primary.

He must demonstrate he can win San Francisco and bay area voters.  In the comments of most posts online, the mayor often gets the most praise from outside his hometown.  It appears the better you know the mayor, the less you are likely to support him.  Here is an example from today’s announcement post in daily kos.

If you read the thread of comments, you will find comments like this from cityduck:

As a San Franciscan, I say (19+ / 1-)

I hope he doesn’t win the primary.  I’d hold my nose and vote for him in the general, but he’s shown such poor judgment that he’s really the last Democrat I’d like to see moving up the ranks.  He’ll never have a national future, and I’d like to see a Democrat as Govenor who could one day be a national player.

I suspect that the support that Newsom will get on this site will be in inverse relation to how much you actually know about the guy.  The well wishes I see from Ohio and Minnesota confirm that.

by cityduck on Tue Apr 21, 2009 at 10:00:02 AM PDT 

Granted, comments typically trend to the negative, but in the mayor’s case it is especially so when it comes to those from his backyard.

Fairly or unfairly, the mayor has a brand issue that creates a barrier with some voters who know him best.  CCWC will not base its support for or against any candidate on the basis of personal choices.  We support the mayor’s family and their privacy.

We believe the mayor has a compelling grasp of the issues and the policies needed to be implemented.  We also believe he has the right stuff to be an inspirational candidate to engage Californians in their government.  His strengths can only be fortified by addressing his weaknesses forthrightly.

Lastly, to the campaign, your mastery of the modern technical campaign is impressive. Warning!  Do not forget the voters on the other side of the divide.  Keep the mayor in balance. Follow the advice of one of the leading social experimenters out there, Doug Jaeger.  Here is an article from bizbash in March.  The inclusion of non-technical campaign features is what makes the technical even more successful.

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