“you might call it campaign 2.008”

New Media, the 2008 Campaign, and the Future


Hello readers, and thanks to all for participating in this weeklong discussion on the 2008 race for the White House – and what it means for the future of politics and political campaigns in America.

My new book, Why Obama Won, is my third on historic campaigns. A few years ago I wrote books for Random House on Upton Sinclair’s “EPIC” campaign for governor of California in 1934 (most of the modern political media/ad techniques were born during that race) and the Nixon-Douglas 1950 U.S. Senate contest. The new book chronicles the entire 2008 campaign, with all of the controversies and key characters, from Jeremiah the Preacher to Joe the Plumber.

So let’s talk about why Obama won – particularly new media vs. old media — and the lessons for the future.


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